Media Kit
Pittsburgh's only complete direct mail advertising system
- Direct mailed to 784,000 area homes
- Audited readership of 907,7000*
- Precise carrier route flyer distribution
- Saturate target markets without paying for wasted circulation
- Super Pennysaver available at Big Yellow Box "Take One " Locations in addition to direct mailed copies
Power of DIRECT MAIL at work for You.
Distribution
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North Zone Editions
Total Circulation: 163,667
Number of Editions: 15
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West & Southwest Zone Editions
Total Circulation: 221,938
Number of Editions: 25
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Route 30 & South Zone Editions
Total Circulation: 190,635
Number of Editions: 19
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East, Kiski, City & Westmoreland Zone Editions
Total Circulation: 206,719
Number of Editions: 23
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98% Market Saturation
Because we are direct mailed, virtually every home in our service area receives a Pennysaver. No other media can deliver this blanket market coverage.
Readership
Independent third party research finds that over 907,700 people read the Pennysaver regularly.
Flexibility
Most media take a "One size fits all" approach. The Pennysaver offers a veriety of advertising vehicles to service the
needs of our customers. Ranging from classified ads ideal for small home-based businesses to the full color glossy "showcase". We offer
solutions to every marketing challenge.
Pinpoint Target Marketing
Each week the Pennysaver publishes 82 different community editions. Businesses can choose to target 1 area, 2 areas, 5 areas or the entire
market, it's up to you. You tell us where your customers come from (or where you'd like them to come from) and we'll get you there.
Ideas
Our advertising representatives are skilled in helping you analyze your business needs. They are trained to work with our creative team to
develop attractive and effective marketing programs for your business.
Consistency
For more than a quarter of a century, local consumers have received the Pennysaver every week. They have come to rely on the businesses,
values and savings offered in "their" Pennysaver. Our weekly distribution gives you an affordable means to keep your business in the minds
of potential customers when they are ready to buy.
Proven Results
Many local entrepreneurs credit the Pennysaver with the success of their business. Independent reasearch, coupon redemptions and feedback
from our advertisers prove the effectiveness of using the Pennysaver. Many of our advertisers have been with us 10 year or more; others have
used us to market their business for over 30 years. They continue advertising with the Pennysaver because the Pennysaver continues to grow their
business.
* Source International Demographics, Inc. - Media Audit March-April Report 1999
